General Research
When was Wii Party released on the Nintendo Wii?
The game was released in Japan on July 8, 2010, in North America on October 3, 2010, in Australia on October 7, 2010, and in Europe on October 8, 2010
The game was released in Japan on July 8, 2010, in North America on October 3, 2010, in Australia on October 7, 2010, and in Europe on October 8, 2010
Which developer/institution created Wii Party?
ND Cube and Nintendo SPD group 4 and Nintendo published the game
ND Cube and Nintendo SPD group 4 and Nintendo published the game
Which developer/institution created Wii Party?
7.94 million Copies were sold
7.94 million Copies were sold
Broadcast
What are the key conventions of a videogame TV advert? What
would you expect to see in most videogame TV adverts?
The key conventions included in videogame advert could be:
Gameplay, Price, Celebrity Endorsement, Title, Age- Rating, in game Audio, Reviews, Quotes, Cover of the game, Slogan, Text on screen, Voice over, Logo, Branding, People playing the game, platform/developer and linking the logo and game packaging.
The key conventions included in videogame advert could be:
Gameplay, Price, Celebrity Endorsement, Title, Age- Rating, in game Audio, Reviews, Quotes, Cover of the game, Slogan, Text on screen, Voice over, Logo, Branding, People playing the game, platform/developer and linking the logo and game packaging.
How many of the key conventions you have listed above appear
in the Wii Party TV adverts? List them with specific details from the Wii Party
TV adverts.
Includes: Gameplay, Celebrity Endorsement, Title, Age- Rating on the box, in game audio, cover of the game, Voice over, Logo and Branding
Includes: Gameplay, Celebrity Endorsement, Title, Age- Rating on the box, in game audio, cover of the game, Voice over, Logo and Branding
What is the typical setting for Wii Party TV adverts? Why is
that setting used?
The typical setting is in a house on the sofa and a group of people playing the game family and friend orientated games so people can see the fun the family is having playing the games on the Wii
The typical setting is in a house on the sofa and a group of people playing the game family and friend orientated games so people can see the fun the family is having playing the games on the Wii
How might the setting appeal to families?
Because it’s something that normal families can do without being a celebrity but they also want to get the Wii because they want to live the lifestyle as they do and also family friendly.
Because it’s something that normal families can do without being a celebrity but they also want to get the Wii because they want to live the lifestyle as they do and also family friendly.
What celebrities do the adverts feature?
Boy band JLS and The Redknapp family including Louis Redknapp and Jamie and Harry Redknapp
Boy band JLS and The Redknapp family including Louis Redknapp and Jamie and Harry Redknapp
What do you notice about the celebrities' costume and
make-up?
The celebrities all wear the same as other normal families would to show that they are a normal family too and appeal to them as they are normal too.
The celebrities all wear the same as other normal families would to show that they are a normal family too and appeal to them as they are normal too.
Why do you think those particular celebrities were chosen?
Because the celebrities are known for a popular family as Jamie and Harry Redknapp are known through the football world and Louis Redknapp is known By the music world so loads of fans would know they are a good family and JLS are a boy band which females would love and they are friends and this shows this game is for family and friends.
Because the celebrities are known for a popular family as Jamie and Harry Redknapp are known through the football world and Louis Redknapp is known By the music world so loads of fans would know they are a good family and JLS are a boy band which females would love and they are friends and this shows this game is for family and friends.
What else can you learn about the Wii Party target audience
from the TV adverts? Suggest a demographic profile: gender, age, social class
etc.
Gender is mixed 50/50
Age: For the whole family 3+
Social class: Unemployed/Working Class
Gamer: No hard-core gamers but relaxed and family friendly gamers
Gender is mixed 50/50
Age: For the whole family 3+
Social class: Unemployed/Working Class
Gamer: No hard-core gamers but relaxed and family friendly gamers
What audience pleasures do the Wii Party TV adverts offer to
viewers? Refer to Blumler and Katz's Uses and Gratifications theory when
answering this question.
Family would look at the advert and see the bonding and fun they are having as a family and maybe people would look at this and want a family like this when they are old enough.
Family would look at the advert and see the bonding and fun they are having as a family and maybe people would look at this and want a family like this when they are old enough.
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