Gta Promoting campaign

1. How long before release did the GTA V campaign begin?
   2 years before the release date
2. How did the institution want existing GTA fans to react to the early trailers?
   They wanted hardcore GTA fans to re watch and analyse the trailer to find out what the gameplay is about
3. How did the steady release of trailers build excitement and hype about the game?
   all trailers leave a cliff hanger to find out what was next and the long wait for the trailer was eagerly waited for as this was going to be one of the games of the century give the long advertising campaign
4. How was the launch used to generate news coverage?
   The midnight launch of the game generated a buzz because its the first seconds of the day that the game will be released on and considering its an auspicious time to launch a game people who have work in the morning will not miss work for the game unless its a night shift at work 
5. What effect did the strict embargo have on the audience?
   means that no news was leaked so nobody knows whether the game is going to be good or bad so they'd go with the campaign to realize with the time they have put in to promote the game its going to be great
6. In your opinion, why was the campaign for GTA V so successful?
   because the feel of the TV advert looked like a film trailer because it looked so realistic and it gave a feel of a gangster american drama 

Star Trek

1) Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.E3 announcement and teaser trailerNew teaser trailer releasedUK launch event at the Science MuseumGadget Show live game available to playGame co-promoted TV and radio adverts

2)Watch the following YouTube trailers and explain why they might appeal to an audience

3)How many views did these trailers receive in total?
185767 views

4)Why did the Star Trek video-game publisher develop the marketing campaign over such a long time?
so they can gather alot of people in the time they have given themselves so even if the game is a bad hit people who think its going to be good with the huge so they can make there money back pre sales.

5)What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?

Reviews: "Overall, other than maybe a rental or picking up one day in a bargain bin, there is very little I can say to recommend this mediocre attempt with a big budget license."

"What is with the jerks giving this game zero's, must be star wars fans, anyway, I like both star wars and star trek, played this game on my PC. It was a fun ride, the graphics are ok, not as bad as some other people are saying, if you like games like mass effect you will like this game, simple."

GTA V

Name of game: GTA V
Release date: It was released on 17 September 2013
Institutions behind the game (game studio/publisher): Rockstar Games,Rockstar North
Gaming platforms it is available on (e.g. PS4, PC, Wii etc.): PlayStation 3 Xbox 360

1. What print adverts were used to advertise the game? Find examples and post them on your blog.
2. What key conventions of print adverts can you find on the example you have chosen? Product name? Font? Slogan? Central image? Colour?
   My example consists of the original font for the whole of the Gta series. Release date, Title, Central image, Colour
3. Find three reviews for your game that were originally published in video game magazines. Are they positive or negative about the game? Copy and paste one quote from each review.
   The primary accomplishment in Grand Theft Auto V isn’t gameplay. It’s character. Grand Theft Auto V believes so strongly in its characters that everything else — even gameplay — is secondary.
   Memorable missions, barnstorming heists, amusing side objectives and an almost impossibly immersive world to explore, make for the best Grand Theft Auto since Vice City and San Andreas.
   From skydiving and submarine exploration to bounty-hunting and watching animated shorts, GTA V is absolutely crammed full of things to do, and it looks amazing while you do them.
4. Did your game feature on any video-game magazine front covers? Find examples and explain why a front cover feature is so successful in promoting a game to its target audience.
   Because the front article is what everyone reads first before anything to see what the magazine consists of and if gamers are reading this then they assume that this is going to be the next best thing.
5. Did your chosen game use a TV advert to promote the game? Embed it from YouTube if it did and explain how it fits the key conventions of a TV advert.
   The TV advert is of some of the clips in campaign mode and although they made it look like a TV drama this shows how realistic this game is with fans wanting to do every small detail that a gangster does e.g. Smoking, Drinking and prostitutes.
6. Is there a game trailer on YouTube? Embed it on your blog and explain why it is effective in promoting the game to its target audience.
   The game trailer is someone who narrates a life you could have with gta V by doing everything a gangster would do and leave your everyday life but live in this virtual life.
7. Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the gameplay on YouTube etc. Write about how they effectively promote the game to its target audience.
8. Visit your chosen game's official website. How does it attract and maintain the interest of its target audience? its says right at the start please verify your age which tells us this game will have explicit content and give people the excitement of breaking the law in game.
9. Are there any creative or interesting aspects to the game's official website?
   it says visit los santos where the game takes place which has synergy with the trailer as it sounds like a holiday
10. Does the game have a YouTube channel?
    yes
11. Can you find any examples of user-generated content on YouTube that players have created and uploaded from the game? Embed any examples on your blog.
12. How does user-generated content such as gameplay videos help to promote the game?
    shows all their subscribers what a great game it is and they can have there iwn fun rather than watching someone else play the game
13. How many 'likes' has your chosen game's Facebook wall had? 99,853 likes
14. Choose five of the posts on the Facebook page's wall, screen grab them and explain how they appeal to the game's target audience.
15. What is your chosen game's Twitter hash-tag? #GTAV
16. How did the campaign use Twitter to promote the game?
    they used famous celebrities to retweet what they said so there followers can see it
17. Can you find any other creative uses of e-media to promote the game? This might include hash-tags, competitions, Instagram, user-generated campaigns or anything else that is designed to draw attention to the game.
18. What was the game's release date?
    17 September 2013
19. What is the earliest reference you can find to the game before the release date? Was it announced at a gaming conference (such as E3)? How did the publisher get a potential audience excited about the forthcoming game?
20. How did the institution promote the game after it was released?  Downloadable content (DLC)
21. Does the game have any way of making the publisher additional income post-release (such as in-game purchases)? yes 

Candy Crush Saga

1. How much money is Candy Crush Saga estimated to make each day from its users?
    Candy Crush Saga is estimated to make £610,000 ($1,000,000) per day from its users
2. How does it make this money?
   They buy add-ons, extra lives and access to higher levels. paying more to get gizmos that help them progress through difficulty levels.
3. How many people are estimated to have installed Candy Crush?
   500 million people have installed Candy Crush
4. Where do people play?
   Tablets,Phones and Facebook.
5. When was the game released?
   April 2012 for Facebook, November 2012 for iOS, December 2012 for Android.
6. When did it reach 500 million downloads?
   November 2013
7. Who is the typical Candy Crush gamer?
   the typical Candy Crush Saga player is a woman aged 25-45.
8. What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.?
   25%
9. What percentage say they are addicted to the game?
   30%
10. What is your own experience of playing Candy Crush? Have you played it?
    yes I have played it and I was on level 170 then i got bored.

Wii Party

General Research

When was Wii Party released on the Nintendo Wii?
The game was released in Japan on July 8, 2010, in North America on October 3, 2010, in Australia on October 7, 2010, and in Europe on October 8, 2010

Which developer/institution created Wii Party?
ND Cube and Nintendo SPD group 4 and Nintendo published the game

Which developer/institution created Wii Party?
7.94 million Copies were sold

Broadcast

What are the key conventions of a videogame TV advert? What would you expect to see in most videogame TV adverts?
The key conventions included in videogame advert could be:
Gameplay, Price, Celebrity Endorsement, Title, Age- Rating, in game Audio, Reviews, Quotes, Cover of the game, Slogan, Text on screen, Voice over, Logo, Branding, People playing the game, platform/developer and linking the logo and game packaging.

How many of the key conventions you have listed above appear in the Wii Party TV adverts? List them with specific details from the Wii Party TV adverts.
Includes: Gameplay, Celebrity Endorsement, Title, Age- Rating on the box, in game audio, cover of the game, Voice over, Logo and Branding

What is the typical setting for Wii Party TV adverts? Why is that setting used?
The typical setting is in a house on the sofa and a group of people playing the game family and friend orientated games so people can see the fun the family is having playing the games on the Wii

How might the setting appeal to families?
Because it’s something that normal families can do without being a celebrity but they also want to get the Wii because they want to live the lifestyle as they do and also family friendly.

What celebrities do the adverts feature?
Boy band JLS and The Redknapp family including Louis Redknapp and Jamie and Harry Redknapp

What do you notice about the celebrities' costume and make-up?
The celebrities all wear the same as other normal families would to show that they are a normal family too and appeal to them as they are normal too.

Why do you think those particular celebrities were chosen?
Because the celebrities are known for a popular family as Jamie and Harry Redknapp are known through the football world and Louis Redknapp is known By the music world so loads of fans would know they are a good family and JLS are a boy band which females would love and they are friends and this shows this game is for family and friends.

What else can you learn about the Wii Party target audience from the TV adverts? Suggest a demographic profile: gender, age, social class etc.
Gender is mixed 50/50
Age: For the whole family 3+
Social class: Unemployed/Working Class
Gamer: No hard-core gamers but relaxed and family friendly gamers

What audience pleasures do the Wii Party TV adverts offer to viewers? Refer to Blumler and Katz's Uses and Gratifications theory when answering this question.
Family would look at the advert and see the bonding and fun they are having as a family and maybe people would look at this and want a family like this when they are old enough.

AIDA

Task 1
Summarise who might play the game and what platform they will play it on. Give it a title.
Someone who might want to play the game are people aged between 7-16 year old who enjoy the thrills of going on adventures and completing puzzles to make there character the best they can. The game will be sold on the Nintendo Wii U and Nintendo 3DS. The name of the game will be The Gifted One.

Task 2
Use AIDA to plan a 10 minute marketing campaign for the new game:

A: How will you create marketing materials that attract audience attention to the game?We will advertise the game before release on billboards, Magazines, Gaming Sites and in store leaflets where you can pick up to see what games are coming soon (e.g. Game store) also an timed demo of the game also creates an effect to make the player want to carry on by purchasing the game with saves the data from the data to the game.

I: How will you generate audience interest?
On the store of the Xbox market and psn will show the people who I am targeting related games to what the user buys making sure they see the game and decide whether they want to buy it.
D: How will you stimulate audience desire to buy the game?
A: How will you promote audience action?
we will make an online forum about there thoughts on the game and what they want and we will provide free downloadable content if they subscribe to the season pass of our game.

Task 3

Write up your notes on your blog and be prepared to share your ideas with the class.

Planetside 2

1. What is Planetside 2?
   PlanetSide 2 is a free-to-play massively multi-player online first-person shooter published by Sony Online Entertainment and released on November 20, 2012. It is the remake to PlanetSide
2. What genre does the game belong to?
   MMOFPS
3. Planetside 2 developer/publisher:
   Sony Online Entertainment
4. When was it launched?
   released on November 20, 2012.
5. How does the gameplay work?
   As a player participates in productive activities, they will earn experience, which will increase their character's battle bank and reward them with certification points. As players gain experience, they will receive more certifications, allowing the player to unlock new abilities or items. These will allow the player to specialize in certain roles by allowing them to improve the weapons
6. What are the six different player classes in the game?
   The Infiltrator
   The Light Assault
   The Combat Medic
   The Engineer
   The Heavy Assault
   The MAX
7. What is the story or narrative to the game?
   Exactly 175 years after Tom Connery and the other leaders of the Terran Republic were killed, the war between the Terran Republic and the New Conglomerate breaks out. Following this, the New Conglomerate attacks the scientists who were still working on the alien technology, the Vanu Sovereignty, and they are as a result drawn into the conflict with the Terran Republic and the New Conglomerate. This prevented any work towards finding a way to regain contact with Earth, and the war for Auraxis has been raging ever since.
8. How much does Planet-side 2 cost to play?
   Nothing its free to play on-line
9. What does a subscription offer to players?
   a subscription which provides players with increased experience, cert points, and extra resources, which are used to acquire things such as grenades and medical kits.
10. What can the in-game currency be used to buy?
     cash shop for players to purchase in-game convenience items and cosmetic changes 
11. Why do some players dislike games in which users can buy additional weapons or health?
    people purchasing these offerings might then be able to quickly acquire a large number of powerful items
12. 
    
    
    The Terran Republic
    20-40, 50/50 Male and Female because older people would be more likely to save the day rather than cause violence. This could be aimed at older working class aged people have fun during their free time at home away from work into a different universe where they can forget about there trouble in the real world
    The Vanu Sovereignty
    18-30 60/40 male and female because you might be a little young if you want to cause disruption and take over the world rather than protecting it. also aimed at working class because maybe at there job or lunch break they can log on with the profile and play.
    The New Conglomerates
    12-25, 70/30 male and female because younger boys enjoy the satisfaction on being a rebel and doing things that older or people who think they are right want you to do and let out there anger in the game and choose this team.
13. 
    
    The Terran Republic
    Main streamers, Resigned
    Because this is probably the default team everyone would use as their aim is to save the day so the normal choice would be that.
    The Vanu Sovereignty
    Succeedors 
    because in the trailer right at the very start they say if you are above average intelligence etc. this relates to people who are above everyone else like people who succeed. 
    The New Conglomerates
    reformers, explorers
    people who want to make a change in there life but can't so they do it in the game by being different to everyone else and trying to restore justice.
14. 
    

Videogame advertising: Institution

Rockstar Games
Background: Rockstar games was founded in 1998 by Take-Two Interactive and also the main headquarters of Rockstar Games is based in America, New York City.Owner/founder:Take-Two InteractiveMost successful games: Grand theft auto, Midnight Club, Max Payne, Manhunt, Red dead, Bully, L.A NoireInteresting fact about the institution: They had £300 million to spend on the game and recouped the amount within the pre-sales.


EA (Electronic Arts)
Background: May 28, 1982 and the headquarters of electronic arts is also in America, California
Owner/founder:Trip Hawkins
Most successful games:Fifa Series, Need for speed, Madden NFL, Battlefield, Sims Series and James Bond
Interesting fact about the institution: Originally, EA was a home computer game publisher. In the late 1980s, the company began developing games in-house and supported consoles by the early 1990s. EA later grew via acquisition of several successful developers.


Zynga

• Mark Pincus

• Eric Schiermeyer

• Michael Luxton

• Justin Waldron

• Kyle Stewart

• Scott Dale

• Steve Schoettler

Nintendo
Background: September 23, 1889 and is based in Kyoto, Japan
Owner/founder: Fusajiro Yamauchi
Most successful games: Mario Kart, Super Smash Bros, Zelda, Mario Tennis and Luigi Mansion.
Interesting fact about the institution: In 2012 Nintendo released the Wii U. It sold slower than expected  although being the first eighth generation console. By September 2013, however, sales had rebounded.


Sony Computer Entertainment
Background: November 16, 1993 and the headquarters are in Tokyo, Japan
Owner/founder:Andrew House
Shuhei Yoshida
Shawn Layden
Jim Ryan
Hiroshi Kawano
Most successful games: God of war, Killzone, Gran Turismo and little big planet
Interesting fact about the institution: On April 1, 2010 Sony Computer Entertainment was restructured to bring together Sony's mobile electronics and personal computers divisions


W+K Amsterdam
What do the letters stand for? (Clue: look at the very bottom of the website)

• Wieden + Kennedy Amsterdam 

Rokkan
Where is Rokkan based?
What brands have Rokkan advertised?
Why was Rokkan's campaign for the videogame 'Dishonored' so successful?
Who was the publisher for 'Dishonored'?
Bethesda Softworks



Background: July 2007 and the headquarters are in San Francisco, California, US
Owner/founder
Most successful games: Farmville
Interesting fact about the institution:In December 2009, Russia's Digital Sky Technologies bought a $180 million share of Zynga. In 2010, a combined $300 million from Softbank and Google were invested in Zynga]




What brands have W+K Amsterdam advertised?
Tesco Mobile, Heineken, Powerade, Nike, EA, Coke, booking.com and ESPN
In your opinion, what is the most creative campaign on their website?
ESPN's campaign in the most creative campaign because they have rights to view 46 of the Barcalys premier league matches and no other channel can and they advertise like there the only channel sports fans would want to nurture the gift of being a sports fan.
What video-game campaigns have they created?
Fifa and need for speed entertainment campaigns but they have been doing Fifa for 5 years and consistent relationship shows upon the slogan etc..
What additional information can you find out about the FIFA14 advertising campaign?
The outcome that they wanted to show worked as they tried to make pro footballers look like an everyday Joe so like average human by doing stuff we do rather than being on the pitch playing for huge teams like Real Madrid.

How long has the Rokkan advertising agency been around for?
Launched in 2000 from a living room in New Jersey, founding partners John Noe, Chung Ng and Charles Bae decided that they wanted to try a radically different approach. 

New Jersey

Sharp, American Express, Wellpoint, Bethesda and jetblue 
The campaign kicked off with the leak of the epic cinematic trailer and launch of the first of our digital efforts,Dishonored.com, which ignited a groundswell of buzz and anticipation throughout the blogosphere and online gaming communities.

What is PEGI and where is PEGI based?

How does PEGI rate games?

What are the age classifications used by PEGI?

What are the seven aspects that PEGI look for when giving a game a rating (e.g. violence)?

What is PEGI online?

What does PEGI online regulate?


What is the ASA's mission?
acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. 
What are the ASA's values?
Since 1961, the ASA and CAP have been protecting consumers and promoting responsible advertising. Along the way we have worked hard to respond to changes in society and advertising practice. 
The company that was advertising:
Centre Parcs
Why someone complained:
the ad was irresponsible because it encouraged parents to take their children out of school during term-time.
Whether the complaint was upheld and why:
yes it was upheld because the ad had focused on a family break to promote an offer which was available only during term-time, we concluded it irresponsibly encouraged parents to take their children out of school.

Kinect Sports 1

What key conventions of print adverts can you find on the example you have chosen? 
Product name? Font? Slogan? Central image? Colour?

I have found a series of key conventions including the central image which show two guys playing the game and also the product name on the bottom left tells us that the game is only for xbox because they have the kinect also the colour is the same colour used for all the xbox things.




Find three reviews for your game that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review.

METACRITIC: This action sports compilation for the Xbox 360's motion-sensing accessory Kinect features boxing, bowling, beach volleyball, soccer, ping-pong, and traditional athletic events.

Gamestop: You Are The Athlete With Kinect™ Sports, anyone can become the next star of the living room, and it’s fun no matter how fit you are. 

TheGameReviews: KINECT SPORTS is a whole new concept in interactivity, forget about the Wii and SONY'S MOVE this is has one distinct advantage over them, you can use your feet, In fact your entire body

Did your chosen game use a TV advert to promote the game? Embed it from YouTube if it did.

Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the gameplay on YouTube etc. Write about how they effectively promote the game to its target audience.

Visit your chosen game's official website. How does it attract and maintain the interest of its target audience?

the website for the game is on the official xbox website because its a game that xbo made all it show is the price of the game and poster that is show above and how you can buy the game so it isn't appealing to people to just found out about the game.

Are there any creative or interesting aspects to the game's official website?

i think that the most creative aspect is the recurring slideshow that has a second between each picture flicking through the album of photos sent by the public

Does the game have a YouTube channel?

No

Can you find any examples of user-generated content on YouTube that players have created and uploaded from the game? Embed any examples on your blog.

How does user-generated content such as gameplay videos help to promote the game?

How many 'likes' has your chosen game's Facebook wall had

207,097 likes
 #LetsBeHonestYoureVotingForBattletoads

they pay celebrities to retweet what there game says so that her followers will see it.

Fifa 14 Case study

The slogan “We are FIFA 14” indicates that it’s not only the celebrities who are involved but everyone is part of it and we are all equal. The Central image involves celebrity endorsement so the inclusion of Lionel Messi as he is known from all over the world would attract people to play because Messi does too. Lionel Messi isn’t wearing his Barcelona shirt or Argentina shirt he is wearing casual clothes to indicate he is similar to us and that we are all equal. The font is a unique font specially designed for all EA Sports games such as Madden, NFL and FIFA this also shows how long FI

FA games have been out for. In my opinion o believe that E-Media is more effective because it allows fans too interact more with live events or demos and read the latest updates on social networking sites like Facebook, Twitter and Instagram etc.

The FIFA 14 advert on YouTube has synergy between both the trailer and the poster because it shows Lionel Messi driving a van wearing the same clothes as he does in the trailer, The TV advert shows the slogan “We are FIFA 14” was shown overlapping a small area of the longshot view of every single person playing FIFA 14. There is a combination of people all in similar casual clothes to show that everyone is the same in a way. The print advert is different because it doesn’t show all the people playing the game whilst following the van and this shows him outside the van whereas in the advert he is always in the van. The trailer is affective because it shows gameplay rather than a picture of the game play also doesn’t include the price because people might be put off the high prices EA rate their game at £40.

Reviews from different videogames sites:

IGN gave Fifa 14 a 9.1/10 that’s very high and the caption for the review is :”THE BEAUTIFUL GAME”
http://uk.ign.com/articles/2013/12/02/fifa-14-review
Meta Critic gave 84/10 that’s it also very high: http://www.metacritic.com/game/xbox-360/fifa-14
“Real Ball Physics ensures the trajectory of the ball behaves as it would in real life”
Eurogamer gave an 8/10 for it http://www.eurogamer.net/articles/2013-11-22-fifa-14-next-gen-review
“in the meantime FIFA 14 with better dribbling and nerfed headers will do nicely.”
 all these comments made by forums of gaming sites is mainly positive but hints of bad elemts in the game and that’s why it hasn’t got a 10/10

The advert attracts the audience as it has celebrities Drake and Messi and a variety of average people from a range of different ethnicities. The advert uses a variety of different types of people, so this makes  an international advert suitable for everyone. Lionel Messi is driving a van while other played fifa14 which is connected to the van. This is an effective way to show the audience that Messi is casual besideds being well known for his football skills. The trailer on YouTube uses the same graphics for consoles , whereas the TV advert uses real-life settings with celebrities. the trailer is effective in promoting the game because it shows the new updates and content in a more visual way rather than words. when you first click on the website the central image is of a well-known footballer. In addition, the font is essential as it's Fifa's the company that own football own traditional font- so this maintains the interest of a Fifa 14 fan.

There is a combination of different people from different countries to show that the game is targeted at a wide variety of race and ethnicities. Using an American celebrity  (Drake) from america shows that it’s a game for everyone to play worldwide.

The fifa 14 facebook page has had 21,328,447 likes on its main page 

1. Fifa 14 demo was posted on the fifa 14 official page increasing the amount of downloads the game will get and future buying of the full game when it comes out.

2. Creating discussions on well-known football players helps maintain interest.

3.giving away prizes signed by professional footballers

4.Updates of The game
5. keep us informed of latest matches around the world

youtube videos are user generated content