Planetside 2

1. What is Planetside 2?
   PlanetSide 2 is a free-to-play massively multi-player online first-person shooter published by Sony Online Entertainment and released on November 20, 2012. It is the remake to PlanetSide
2. What genre does the game belong to?
   MMOFPS
3. Planetside 2 developer/publisher:
   Sony Online Entertainment
4. When was it launched?
   released on November 20, 2012.
5. How does the gameplay work?
   As a player participates in productive activities, they will earn experience, which will increase their character's battle bank and reward them with certification points. As players gain experience, they will receive more certifications, allowing the player to unlock new abilities or items. These will allow the player to specialize in certain roles by allowing them to improve the weapons
6. What are the six different player classes in the game?
   The Infiltrator
   The Light Assault
   The Combat Medic
   The Engineer
   The Heavy Assault
   The MAX
7. What is the story or narrative to the game?
   Exactly 175 years after Tom Connery and the other leaders of the Terran Republic were killed, the war between the Terran Republic and the New Conglomerate breaks out. Following this, the New Conglomerate attacks the scientists who were still working on the alien technology, the Vanu Sovereignty, and they are as a result drawn into the conflict with the Terran Republic and the New Conglomerate. This prevented any work towards finding a way to regain contact with Earth, and the war for Auraxis has been raging ever since.
8. How much does Planet-side 2 cost to play?
   Nothing its free to play on-line
9. What does a subscription offer to players?
   a subscription which provides players with increased experience, cert points, and extra resources, which are used to acquire things such as grenades and medical kits.
10. What can the in-game currency be used to buy?
     cash shop for players to purchase in-game convenience items and cosmetic changes 
11. Why do some players dislike games in which users can buy additional weapons or health?
    people purchasing these offerings might then be able to quickly acquire a large number of powerful items
12. 
    
    
    The Terran Republic
    20-40, 50/50 Male and Female because older people would be more likely to save the day rather than cause violence. This could be aimed at older working class aged people have fun during their free time at home away from work into a different universe where they can forget about there trouble in the real world
    The Vanu Sovereignty
    18-30 60/40 male and female because you might be a little young if you want to cause disruption and take over the world rather than protecting it. also aimed at working class because maybe at there job or lunch break they can log on with the profile and play.
    The New Conglomerates
    12-25, 70/30 male and female because younger boys enjoy the satisfaction on being a rebel and doing things that older or people who think they are right want you to do and let out there anger in the game and choose this team.
13. 
    
    The Terran Republic
    Main streamers, Resigned
    Because this is probably the default team everyone would use as their aim is to save the day so the normal choice would be that.
    The Vanu Sovereignty
    Succeedors 
    because in the trailer right at the very start they say if you are above average intelligence etc. this relates to people who are above everyone else like people who succeed. 
    The New Conglomerates
    reformers, explorers
    people who want to make a change in there life but can't so they do it in the game by being different to everyone else and trying to restore justice.
14. 
    

Videogame advertising: Institution

Rockstar Games
Background: Rockstar games was founded in 1998 by Take-Two Interactive and also the main headquarters of Rockstar Games is based in America, New York City.Owner/founder:Take-Two InteractiveMost successful games: Grand theft auto, Midnight Club, Max Payne, Manhunt, Red dead, Bully, L.A NoireInteresting fact about the institution: They had £300 million to spend on the game and recouped the amount within the pre-sales.


EA (Electronic Arts)
Background: May 28, 1982 and the headquarters of electronic arts is also in America, California
Owner/founder:Trip Hawkins
Most successful games:Fifa Series, Need for speed, Madden NFL, Battlefield, Sims Series and James Bond
Interesting fact about the institution: Originally, EA was a home computer game publisher. In the late 1980s, the company began developing games in-house and supported consoles by the early 1990s. EA later grew via acquisition of several successful developers.


Zynga

• Mark Pincus

• Eric Schiermeyer

• Michael Luxton

• Justin Waldron

• Kyle Stewart

• Scott Dale

• Steve Schoettler

Nintendo
Background: September 23, 1889 and is based in Kyoto, Japan
Owner/founder: Fusajiro Yamauchi
Most successful games: Mario Kart, Super Smash Bros, Zelda, Mario Tennis and Luigi Mansion.
Interesting fact about the institution: In 2012 Nintendo released the Wii U. It sold slower than expected  although being the first eighth generation console. By September 2013, however, sales had rebounded.


Sony Computer Entertainment
Background: November 16, 1993 and the headquarters are in Tokyo, Japan
Owner/founder:Andrew House
Shuhei Yoshida
Shawn Layden
Jim Ryan
Hiroshi Kawano
Most successful games: God of war, Killzone, Gran Turismo and little big planet
Interesting fact about the institution: On April 1, 2010 Sony Computer Entertainment was restructured to bring together Sony's mobile electronics and personal computers divisions


W+K Amsterdam
What do the letters stand for? (Clue: look at the very bottom of the website)

• Wieden + Kennedy Amsterdam 

Rokkan
Where is Rokkan based?
What brands have Rokkan advertised?
Why was Rokkan's campaign for the videogame 'Dishonored' so successful?
Who was the publisher for 'Dishonored'?
Bethesda Softworks



Background: July 2007 and the headquarters are in San Francisco, California, US
Owner/founder
Most successful games: Farmville
Interesting fact about the institution:In December 2009, Russia's Digital Sky Technologies bought a $180 million share of Zynga. In 2010, a combined $300 million from Softbank and Google were invested in Zynga]




What brands have W+K Amsterdam advertised?
Tesco Mobile, Heineken, Powerade, Nike, EA, Coke, booking.com and ESPN
In your opinion, what is the most creative campaign on their website?
ESPN's campaign in the most creative campaign because they have rights to view 46 of the Barcalys premier league matches and no other channel can and they advertise like there the only channel sports fans would want to nurture the gift of being a sports fan.
What video-game campaigns have they created?
Fifa and need for speed entertainment campaigns but they have been doing Fifa for 5 years and consistent relationship shows upon the slogan etc..
What additional information can you find out about the FIFA14 advertising campaign?
The outcome that they wanted to show worked as they tried to make pro footballers look like an everyday Joe so like average human by doing stuff we do rather than being on the pitch playing for huge teams like Real Madrid.

How long has the Rokkan advertising agency been around for?
Launched in 2000 from a living room in New Jersey, founding partners John Noe, Chung Ng and Charles Bae decided that they wanted to try a radically different approach. 

New Jersey

Sharp, American Express, Wellpoint, Bethesda and jetblue 
The campaign kicked off with the leak of the epic cinematic trailer and launch of the first of our digital efforts,Dishonored.com, which ignited a groundswell of buzz and anticipation throughout the blogosphere and online gaming communities.

What is PEGI and where is PEGI based?

How does PEGI rate games?

What are the age classifications used by PEGI?

What are the seven aspects that PEGI look for when giving a game a rating (e.g. violence)?

What is PEGI online?

What does PEGI online regulate?


What is the ASA's mission?
acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. 
What are the ASA's values?
Since 1961, the ASA and CAP have been protecting consumers and promoting responsible advertising. Along the way we have worked hard to respond to changes in society and advertising practice. 
The company that was advertising:
Centre Parcs
Why someone complained:
the ad was irresponsible because it encouraged parents to take their children out of school during term-time.
Whether the complaint was upheld and why:
yes it was upheld because the ad had focused on a family break to promote an offer which was available only during term-time, we concluded it irresponsibly encouraged parents to take their children out of school.

Kinect Sports 1

What key conventions of print adverts can you find on the example you have chosen? 
Product name? Font? Slogan? Central image? Colour?

I have found a series of key conventions including the central image which show two guys playing the game and also the product name on the bottom left tells us that the game is only for xbox because they have the kinect also the colour is the same colour used for all the xbox things.




Find three reviews for your game that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review.

METACRITIC: This action sports compilation for the Xbox 360's motion-sensing accessory Kinect features boxing, bowling, beach volleyball, soccer, ping-pong, and traditional athletic events.

Gamestop: You Are The Athlete With Kinect™ Sports, anyone can become the next star of the living room, and it’s fun no matter how fit you are. 

TheGameReviews: KINECT SPORTS is a whole new concept in interactivity, forget about the Wii and SONY'S MOVE this is has one distinct advantage over them, you can use your feet, In fact your entire body

Did your chosen game use a TV advert to promote the game? Embed it from YouTube if it did.

Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the gameplay on YouTube etc. Write about how they effectively promote the game to its target audience.

Visit your chosen game's official website. How does it attract and maintain the interest of its target audience?

the website for the game is on the official xbox website because its a game that xbo made all it show is the price of the game and poster that is show above and how you can buy the game so it isn't appealing to people to just found out about the game.

Are there any creative or interesting aspects to the game's official website?

i think that the most creative aspect is the recurring slideshow that has a second between each picture flicking through the album of photos sent by the public

Does the game have a YouTube channel?

No

Can you find any examples of user-generated content on YouTube that players have created and uploaded from the game? Embed any examples on your blog.

How does user-generated content such as gameplay videos help to promote the game?

How many 'likes' has your chosen game's Facebook wall had

207,097 likes
 #LetsBeHonestYoureVotingForBattletoads

they pay celebrities to retweet what there game says so that her followers will see it.

Fifa 14 Case study

The slogan “We are FIFA 14” indicates that it’s not only the celebrities who are involved but everyone is part of it and we are all equal. The Central image involves celebrity endorsement so the inclusion of Lionel Messi as he is known from all over the world would attract people to play because Messi does too. Lionel Messi isn’t wearing his Barcelona shirt or Argentina shirt he is wearing casual clothes to indicate he is similar to us and that we are all equal. The font is a unique font specially designed for all EA Sports games such as Madden, NFL and FIFA this also shows how long FI

FA games have been out for. In my opinion o believe that E-Media is more effective because it allows fans too interact more with live events or demos and read the latest updates on social networking sites like Facebook, Twitter and Instagram etc.

The FIFA 14 advert on YouTube has synergy between both the trailer and the poster because it shows Lionel Messi driving a van wearing the same clothes as he does in the trailer, The TV advert shows the slogan “We are FIFA 14” was shown overlapping a small area of the longshot view of every single person playing FIFA 14. There is a combination of people all in similar casual clothes to show that everyone is the same in a way. The print advert is different because it doesn’t show all the people playing the game whilst following the van and this shows him outside the van whereas in the advert he is always in the van. The trailer is affective because it shows gameplay rather than a picture of the game play also doesn’t include the price because people might be put off the high prices EA rate their game at £40.

Reviews from different videogames sites:

IGN gave Fifa 14 a 9.1/10 that’s very high and the caption for the review is :”THE BEAUTIFUL GAME”
http://uk.ign.com/articles/2013/12/02/fifa-14-review
Meta Critic gave 84/10 that’s it also very high: http://www.metacritic.com/game/xbox-360/fifa-14
“Real Ball Physics ensures the trajectory of the ball behaves as it would in real life”
Eurogamer gave an 8/10 for it http://www.eurogamer.net/articles/2013-11-22-fifa-14-next-gen-review
“in the meantime FIFA 14 with better dribbling and nerfed headers will do nicely.”
 all these comments made by forums of gaming sites is mainly positive but hints of bad elemts in the game and that’s why it hasn’t got a 10/10

The advert attracts the audience as it has celebrities Drake and Messi and a variety of average people from a range of different ethnicities. The advert uses a variety of different types of people, so this makes  an international advert suitable for everyone. Lionel Messi is driving a van while other played fifa14 which is connected to the van. This is an effective way to show the audience that Messi is casual besideds being well known for his football skills. The trailer on YouTube uses the same graphics for consoles , whereas the TV advert uses real-life settings with celebrities. the trailer is effective in promoting the game because it shows the new updates and content in a more visual way rather than words. when you first click on the website the central image is of a well-known footballer. In addition, the font is essential as it's Fifa's the company that own football own traditional font- so this maintains the interest of a Fifa 14 fan.

There is a combination of different people from different countries to show that the game is targeted at a wide variety of race and ethnicities. Using an American celebrity  (Drake) from america shows that it’s a game for everyone to play worldwide.

The fifa 14 facebook page has had 21,328,447 likes on its main page 

1. Fifa 14 demo was posted on the fifa 14 official page increasing the amount of downloads the game will get and future buying of the full game when it comes out.

2. Creating discussions on well-known football players helps maintain interest.

3.giving away prizes signed by professional footballers

4.Updates of The game
5. keep us informed of latest matches around the world

youtube videos are user generated content