Star Trek

1) Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.E3 announcement and teaser trailerNew teaser trailer releasedUK launch event at the Science MuseumGadget Show live game available to playGame co-promoted TV and radio adverts

2)Watch the following YouTube trailers and explain why they might appeal to an audience

3)How many views did these trailers receive in total?
185767 views

4)Why did the Star Trek video-game publisher develop the marketing campaign over such a long time?
so they can gather alot of people in the time they have given themselves so even if the game is a bad hit people who think its going to be good with the huge so they can make there money back pre sales.

5)What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?

Reviews: "Overall, other than maybe a rental or picking up one day in a bargain bin, there is very little I can say to recommend this mediocre attempt with a big budget license."

"What is with the jerks giving this game zero's, must be star wars fans, anyway, I like both star wars and star trek, played this game on my PC. It was a fun ride, the graphics are ok, not as bad as some other people are saying, if you like games like mass effect you will like this game, simple."

GTA V

Name of game: GTA V
Release date: It was released on 17 September 2013
Institutions behind the game (game studio/publisher): Rockstar Games,Rockstar North
Gaming platforms it is available on (e.g. PS4, PC, Wii etc.): PlayStation 3 Xbox 360

1. What print adverts were used to advertise the game? Find examples and post them on your blog.
2. What key conventions of print adverts can you find on the example you have chosen? Product name? Font? Slogan? Central image? Colour?
   My example consists of the original font for the whole of the Gta series. Release date, Title, Central image, Colour
3. Find three reviews for your game that were originally published in video game magazines. Are they positive or negative about the game? Copy and paste one quote from each review.
   The primary accomplishment in Grand Theft Auto V isn’t gameplay. It’s character. Grand Theft Auto V believes so strongly in its characters that everything else — even gameplay — is secondary.
   Memorable missions, barnstorming heists, amusing side objectives and an almost impossibly immersive world to explore, make for the best Grand Theft Auto since Vice City and San Andreas.
   From skydiving and submarine exploration to bounty-hunting and watching animated shorts, GTA V is absolutely crammed full of things to do, and it looks amazing while you do them.
4. Did your game feature on any video-game magazine front covers? Find examples and explain why a front cover feature is so successful in promoting a game to its target audience.
   Because the front article is what everyone reads first before anything to see what the magazine consists of and if gamers are reading this then they assume that this is going to be the next best thing.
5. Did your chosen game use a TV advert to promote the game? Embed it from YouTube if it did and explain how it fits the key conventions of a TV advert.
   The TV advert is of some of the clips in campaign mode and although they made it look like a TV drama this shows how realistic this game is with fans wanting to do every small detail that a gangster does e.g. Smoking, Drinking and prostitutes.
6. Is there a game trailer on YouTube? Embed it on your blog and explain why it is effective in promoting the game to its target audience.
   The game trailer is someone who narrates a life you could have with gta V by doing everything a gangster would do and leave your everyday life but live in this virtual life.
7. Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the gameplay on YouTube etc. Write about how they effectively promote the game to its target audience.
8. Visit your chosen game's official website. How does it attract and maintain the interest of its target audience? its says right at the start please verify your age which tells us this game will have explicit content and give people the excitement of breaking the law in game.
9. Are there any creative or interesting aspects to the game's official website?
   it says visit los santos where the game takes place which has synergy with the trailer as it sounds like a holiday
10. Does the game have a YouTube channel?
    yes
11. Can you find any examples of user-generated content on YouTube that players have created and uploaded from the game? Embed any examples on your blog.
12. How does user-generated content such as gameplay videos help to promote the game?
    shows all their subscribers what a great game it is and they can have there iwn fun rather than watching someone else play the game
13. How many 'likes' has your chosen game's Facebook wall had? 99,853 likes
14. Choose five of the posts on the Facebook page's wall, screen grab them and explain how they appeal to the game's target audience.
15. What is your chosen game's Twitter hash-tag? #GTAV
16. How did the campaign use Twitter to promote the game?
    they used famous celebrities to retweet what they said so there followers can see it
17. Can you find any other creative uses of e-media to promote the game? This might include hash-tags, competitions, Instagram, user-generated campaigns or anything else that is designed to draw attention to the game.
18. What was the game's release date?
    17 September 2013
19. What is the earliest reference you can find to the game before the release date? Was it announced at a gaming conference (such as E3)? How did the publisher get a potential audience excited about the forthcoming game?
20. How did the institution promote the game after it was released?  Downloadable content (DLC)
21. Does the game have any way of making the publisher additional income post-release (such as in-game purchases)? yes 

Candy Crush Saga

1. How much money is Candy Crush Saga estimated to make each day from its users?
    Candy Crush Saga is estimated to make £610,000 ($1,000,000) per day from its users
2. How does it make this money?
   They buy add-ons, extra lives and access to higher levels. paying more to get gizmos that help them progress through difficulty levels.
3. How many people are estimated to have installed Candy Crush?
   500 million people have installed Candy Crush
4. Where do people play?
   Tablets,Phones and Facebook.
5. When was the game released?
   April 2012 for Facebook, November 2012 for iOS, December 2012 for Android.
6. When did it reach 500 million downloads?
   November 2013
7. Who is the typical Candy Crush gamer?
   the typical Candy Crush Saga player is a woman aged 25-45.
8. What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.?
   25%
9. What percentage say they are addicted to the game?
   30%
10. What is your own experience of playing Candy Crush? Have you played it?
    yes I have played it and I was on level 170 then i got bored.

Wii Party

General Research

When was Wii Party released on the Nintendo Wii?
The game was released in Japan on July 8, 2010, in North America on October 3, 2010, in Australia on October 7, 2010, and in Europe on October 8, 2010

Which developer/institution created Wii Party?
ND Cube and Nintendo SPD group 4 and Nintendo published the game

Which developer/institution created Wii Party?
7.94 million Copies were sold

Broadcast

What are the key conventions of a videogame TV advert? What would you expect to see in most videogame TV adverts?
The key conventions included in videogame advert could be:
Gameplay, Price, Celebrity Endorsement, Title, Age- Rating, in game Audio, Reviews, Quotes, Cover of the game, Slogan, Text on screen, Voice over, Logo, Branding, People playing the game, platform/developer and linking the logo and game packaging.

How many of the key conventions you have listed above appear in the Wii Party TV adverts? List them with specific details from the Wii Party TV adverts.
Includes: Gameplay, Celebrity Endorsement, Title, Age- Rating on the box, in game audio, cover of the game, Voice over, Logo and Branding

What is the typical setting for Wii Party TV adverts? Why is that setting used?
The typical setting is in a house on the sofa and a group of people playing the game family and friend orientated games so people can see the fun the family is having playing the games on the Wii

How might the setting appeal to families?
Because it’s something that normal families can do without being a celebrity but they also want to get the Wii because they want to live the lifestyle as they do and also family friendly.

What celebrities do the adverts feature?
Boy band JLS and The Redknapp family including Louis Redknapp and Jamie and Harry Redknapp

What do you notice about the celebrities' costume and make-up?
The celebrities all wear the same as other normal families would to show that they are a normal family too and appeal to them as they are normal too.

Why do you think those particular celebrities were chosen?
Because the celebrities are known for a popular family as Jamie and Harry Redknapp are known through the football world and Louis Redknapp is known By the music world so loads of fans would know they are a good family and JLS are a boy band which females would love and they are friends and this shows this game is for family and friends.

What else can you learn about the Wii Party target audience from the TV adverts? Suggest a demographic profile: gender, age, social class etc.
Gender is mixed 50/50
Age: For the whole family 3+
Social class: Unemployed/Working Class
Gamer: No hard-core gamers but relaxed and family friendly gamers

What audience pleasures do the Wii Party TV adverts offer to viewers? Refer to Blumler and Katz's Uses and Gratifications theory when answering this question.
Family would look at the advert and see the bonding and fun they are having as a family and maybe people would look at this and want a family like this when they are old enough.

AIDA

Task 1
Summarise who might play the game and what platform they will play it on. Give it a title.
Someone who might want to play the game are people aged between 7-16 year old who enjoy the thrills of going on adventures and completing puzzles to make there character the best they can. The game will be sold on the Nintendo Wii U and Nintendo 3DS. The name of the game will be The Gifted One.

Task 2
Use AIDA to plan a 10 minute marketing campaign for the new game:

A: How will you create marketing materials that attract audience attention to the game?We will advertise the game before release on billboards, Magazines, Gaming Sites and in store leaflets where you can pick up to see what games are coming soon (e.g. Game store) also an timed demo of the game also creates an effect to make the player want to carry on by purchasing the game with saves the data from the data to the game.

I: How will you generate audience interest?
On the store of the Xbox market and psn will show the people who I am targeting related games to what the user buys making sure they see the game and decide whether they want to buy it.
D: How will you stimulate audience desire to buy the game?
A: How will you promote audience action?
we will make an online forum about there thoughts on the game and what they want and we will provide free downloadable content if they subscribe to the season pass of our game.

Task 3

Write up your notes on your blog and be prepared to share your ideas with the class.