Star Trek

1) Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.E3 announcement and teaser trailerNew teaser trailer releasedUK launch event at the Science MuseumGadget Show live game available to playGame co-promoted TV and radio adverts

2)Watch the following YouTube trailers and explain why they might appeal to an audience

3)How many views did these trailers receive in total?
185767 views

4)Why did the Star Trek video-game publisher develop the marketing campaign over such a long time?
so they can gather alot of people in the time they have given themselves so even if the game is a bad hit people who think its going to be good with the huge so they can make there money back pre sales.

5)What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?

Reviews: "Overall, other than maybe a rental or picking up one day in a bargain bin, there is very little I can say to recommend this mediocre attempt with a big budget license."

"What is with the jerks giving this game zero's, must be star wars fans, anyway, I like both star wars and star trek, played this game on my PC. It was a fun ride, the graphics are ok, not as bad as some other people are saying, if you like games like mass effect you will like this game, simple."