Gta Promoting campaign

1. How long before release did the GTA V campaign begin?
   2 years before the release date
2. How did the institution want existing GTA fans to react to the early trailers?
   They wanted hardcore GTA fans to re watch and analyse the trailer to find out what the gameplay is about
3. How did the steady release of trailers build excitement and hype about the game?
   all trailers leave a cliff hanger to find out what was next and the long wait for the trailer was eagerly waited for as this was going to be one of the games of the century give the long advertising campaign
4. How was the launch used to generate news coverage?
   The midnight launch of the game generated a buzz because its the first seconds of the day that the game will be released on and considering its an auspicious time to launch a game people who have work in the morning will not miss work for the game unless its a night shift at work 
5. What effect did the strict embargo have on the audience?
   means that no news was leaked so nobody knows whether the game is going to be good or bad so they'd go with the campaign to realize with the time they have put in to promote the game its going to be great
6. In your opinion, why was the campaign for GTA V so successful?
   because the feel of the TV advert looked like a film trailer because it looked so realistic and it gave a feel of a gangster american drama