Mohammed B Media Blog: Fifa 14 Case study

The slogan “We are FIFA 14” indicates that it’s not only the celebrities who are involved but everyone is part of it and we are all equal. The Central image involves celebrity endorsement so the inclusion of Lionel Messi as he is known from all over the world would attract people to play because Messi does too. Lionel Messi isn’t wearing his Barcelona shirt or Argentina shirt he is wearing casual clothes to indicate he is similar to us and that we are all equal. The font is a unique font specially designed for all EA Sports games such as Madden, NFL and FIFA this also shows how long FI

FA games have been out for. In my opinion o believe that E-Media is more effective because it allows fans too interact more with live events or demos and read the latest updates on social networking sites like Facebook, Twitter and Instagram etc.

The FIFA 14 advert on YouTube has synergy between both the trailer and the poster because it shows Lionel Messi driving a van wearing the same clothes as he does in the trailer, The TV advert shows the slogan “We are FIFA 14” was shown overlapping a small area of the longshot view of every single person playing FIFA 14. There is a combination of people all in similar casual clothes to show that everyone is the same in a way. The print advert is different because it doesn’t show all the people playing the game whilst following the van and this shows him outside the van whereas in the advert he is always in the van. The trailer is affective because it shows gameplay rather than a picture of the game play also doesn’t include the price because people might be put off the high prices EA rate their game at £40.

Reviews from different videogames sites:

IGN gave Fifa 14 a 9.1/10 that’s very high and the caption for the review is :”THE BEAUTIFUL GAME”
http://uk.ign.com/articles/2013/12/02/fifa-14-review
Meta Critic gave 84/10 that’s it also very high: http://www.metacritic.com/game/xbox-360/fifa-14
“Real Ball Physics ensures the trajectory of the ball behaves as it would in real life”
Eurogamer gave an 8/10 for it http://www.eurogamer.net/articles/2013-11-22-fifa-14-next-gen-review
“in the meantime FIFA 14 with better dribbling and nerfed headers will do nicely.”
all these comments made by forums of gaming sites is mainly positive but hints of bad elemts in the game and that’s why it hasn’t got a 10/10

The advert attracts the audience as it has celebrities Drake and Messi and a variety of average people from a range of different ethnicities. The advert uses a variety of different types of people, so this makes an international advert suitable for everyone. Lionel Messi is driving a van while other played fifa14 which is connected to the van. This is an effective way to show the audience that Messi is casual besideds being well known for his football skills. The trailer on YouTube uses the same graphics for consoles , whereas the TV advert uses real-life settings with celebrities. the trailer is effective in promoting the game because it shows the new updates and content in a more visual way rather than words. when you first click on the website the central image is of a well-known footballer. In addition, the font is essential as it's Fifa's the company that own football own traditional font- so this maintains the interest of a Fifa 14 fan.

There is a combination of different people from different countries to show that the game is targeted at a wide variety of race and ethnicities. Using an American celebrity (Drake) from america shows that it’s a game for everyone to play worldwide.

The fifa 14 facebook page has had 21,328,447 likes on its main page

1. Fifa 14 demo was posted on the fifa 14 official page increasing the amount of downloads the game will get and future buying of the full game when it comes out.