Background: Rockstar games was founded in 1998 by Take-Two Interactive and also the main headquarters of Rockstar Games is based in America, New York City.Owner/founder:Take-Two InteractiveMost successful games: Grand theft auto, Midnight Club, Max Payne, Manhunt, Red dead, Bully, L.A NoireInteresting fact about the institution: They had £300 million to spend on the game and recouped the amount within the pre-sales.
EA (Electronic Arts)
Background: May 28, 1982 and the headquarters of electronic arts is also in America, California
Owner/founder:Trip Hawkins
Most successful games:Fifa Series, Need for speed, Madden NFL, Battlefield, Sims Series and James Bond
Interesting fact about the institution: Originally, EA was a home computer game publisher. In the late 1980s, the company began developing games in-house and supported consoles by the early 1990s. EA later grew via acquisition of several successful developers.
Zynga
- Mark Pincus
- Eric Schiermeyer
- Michael Luxton
- Justin Waldron
- Kyle Stewart
- Scott Dale
- Steve Schoettler
Nintendo
Background: September 23, 1889 and is based in Kyoto, Japan
Owner/founder: Fusajiro Yamauchi
Most successful games: Mario Kart, Super Smash Bros, Zelda, Mario Tennis and Luigi Mansion.
Interesting fact about the institution: In 2012 Nintendo released the Wii U. It sold slower than expected although being the first eighth generation console. By September 2013, however, sales had rebounded.
Sony Computer Entertainment
Background: November 16, 1993 and the headquarters are in Tokyo, Japan
Owner/founder:Andrew House
Shuhei Yoshida
Shawn Layden
Jim Ryan
Hiroshi Kawano
Most successful games: God of war, Killzone, Gran Turismo and little big planet
Interesting fact about the institution: On April 1, 2010 Sony Computer Entertainment was restructured to bring together Sony's mobile electronics and personal computers divisions
W+K Amsterdam
What do the letters stand for? (Clue: look at the very bottom of the website)
Rokkan
Where is Rokkan based?
What brands have Rokkan advertised?
Why was Rokkan's campaign for the videogame 'Dishonored' so successful?
Who was the publisher for 'Dishonored'?
Bethesda Softworks
Background: July 2007 and the headquarters are in San Francisco, California, US
Owner/founder
Most successful games: Farmville
Interesting fact about the institution:In December 2009, Russia's Digital Sky Technologies bought a $180 million share of Zynga. In 2010, a combined $300 million from Softbank and Google were invested in Zynga]
What brands have W+K Amsterdam advertised?
Tesco Mobile, Heineken, Powerade, Nike, EA, Coke, booking.com and ESPN
In your opinion, what is the most creative campaign on their website?
ESPN's campaign in the most creative campaign because they have rights to view 46 of the Barcalys premier league matches and no other channel can and they advertise like there the only channel sports fans would want to nurture the gift of being a sports fan.
What video-game campaigns have they created?
Fifa and need for speed entertainment campaigns but they have been doing Fifa for 5 years and consistent relationship shows upon the slogan etc..
What additional information can you find out about the FIFA14 advertising campaign?
The outcome that they wanted to show worked as they tried to make pro footballers look like an everyday Joe so like average human by doing stuff we do rather than being on the pitch playing for huge teams like Real Madrid.
How long has the Rokkan advertising agency been around for?
Launched in 2000 from a living room in New Jersey, founding partners John Noe, Chung Ng and Charles Bae decided that they wanted to try a radically different approach.
New Jersey
Sharp, American Express, Wellpoint, Bethesda and jetblue
The campaign kicked off with the leak of the epic cinematic trailer and launch of the first of our digital efforts,Dishonored.com, which ignited a groundswell of buzz and anticipation throughout the blogosphere and online gaming communities.
What is PEGI and where is PEGI based?
How does PEGI rate games?
What are the age classifications used by PEGI?
What are the seven aspects that PEGI look for when giving a game a rating (e.g. violence)?
What is PEGI online?
What does PEGI online regulate?
What is the ASA's mission?
acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
What are the ASA's values?
Since 1961, the ASA and CAP have been protecting consumers and promoting responsible advertising. Along the way we have worked hard to respond to changes in society and advertising practice.
The company that was advertising:
Centre Parcs
Why someone complained:
the ad was irresponsible because it encouraged parents to take their children out of school during term-time.
Whether the complaint was upheld and why:
yes it was upheld because the ad had focused on a family break to promote an offer which was available only during term-time, we concluded it irresponsibly encouraged parents to take their children out of school.
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